Why Choose Us? Passionate About Roofing Does it matter how a Greater Seattle roofer feels about roofing? Yes, it absolutely does. Many roofing companies simply go through the motions, focusing on speed rather than quality. At RoofSmart, we have a deep passion for roofing, ensuring every project is done right to avoid future problems. RoofSmart: A New Kind of Roof Contractor Founded in 2011, RoofSmart was created to address the common mistakes seen in roof replacements. Our CEO, Jim Singleterry, saw a disturbing trend of poor installations and decided to start a company dedicated to meticulous, high-quality roof replacement.