Please ensure Javascript is enabled for purposes of accessibility Inside R&D: How We Develop Solar Reflective (Cool Roof) Shingles | CertainTeed Skip to main content

Mega Menu

Inside R&D: How We Develop Solar Reflective (Cool Roof) Shingles


By Todd Dinoia on August 4th, 2020

Homeowners need to strike a delicate balance with their exterior design: they want to choose colors that are aesthetically pleasing while still meeting code ordinances. Local codes and regulations can determine the landscaping homeowners choose, their choice of roofing materials, and even in some instances, the type of paint they can use.


CertainTeed Landmark Solaris®cool roof shingles in Weathered Wood

At CertainTeed, my job as Vice President of Research and Development is to ensure that our customers get the best of both worlds. We design shingles that meet local codes (and are good for the environment), but also come in a variety of colors and styles. In fact, some of our more popular products are solar reflective shingles – commonly referred to as cool roof shingles – which keep homes cool throughout the year.

Today’s Building Codes Require Heat Reflectivity

For the past decade, the California Energy Commission has issued guidelines for home builders to increase the energy efficiency of residential areas, known as the Cool Roof standards. These building codes were created to limit the effects of man-made climate change while also helping homeowners lower their energy bills. It’s not uncommon for parts of California to exceed a heat index of 100°F during the summer months – even in cooler regions like San Francisco.

If more homes had cool roof shingles, developers could limit just how much these high temperatures cost homeowners. Cool roofs have been found to reduce the amount of air conditioning needed in buildings by up to 15 percent, depending on factors like region, electricity rates, home size, and building materials.

Since California issued these guidelines, other cities and states have implemented similar cool roof measures. A few of these regions include cities like Denver, Miami, and Chicago.

Cool Roof Shingles Prevent Heat Absorption

Cool roof shingles have allowed us to rethink how we combat the sun’s rays. When the sun hits your roof throughout the day, a portion of its energy is absorbed as heat into the roof and your home, and some is reflected away. Historically, homeowners have preferred darker colored roofs, which absorb far more solar heat than light colors. This heat radiates into the living spaces of the home, which creates two problems:


1. Individual homeowners have to run their HVAC systems more, driving up their electric costs because of the increased air conditioning used during the day.

2. The heat absorbed by the roof during the day can be released at night, warming up cities and creating a “heat island” effect. This is generally bad for the environment, but also means homeowners have to keep running their AC units when the sun goes down.

This is why we focused on the improvement of solar reflectivity from percentages in the single digits up to values between 20 and 25 percent. When more of the sun’s rays bounce off the home, we need less air conditioning throughout the day and night. This benefits the environment and homeowners’ wallets. After identifying the solution, we just needed the products to go with it.

The Push to Get Cool Roof Shingles to Market

Developing cool roof shingles takes time, but it takes even longer to prove that these shingles meet the expected standards of the Cool Roof Rating Council (CRRC), the oversight organization that develops credible methods for evaluating and labeling solar reflective roofing products. The CRRC has a three-year weathering process that determines the quality of the materials over time. Over the course of these three years, the CRRC can determine how effective the materials are and whether customers should feel confident buying them.

However, if manufacturers had to wait three years to get their cool roof shingles on the market, the delay would negatively impact technological innovation to the detriment of the customer. This is why the CRRC also allows Rapid Rating tests that, in three days, simulate the wear and tear on the shingles over the course of three years.

The Rapid Rating results let manufacturers claim aged values while waiting for the three-year aged results. The CRRC Rated Products Directory will list these initial laboratory-exposed results until the three-year weather-exposed results can be added.

The weather-exposed aged results are determined from radiative property measurements of the product sample used at weathering test farms in three separate climate zones over three years. While this test is completed, the product would carry a CRRC label reporting the Rapid Rating aged values, until the three-year weather-exposed results are available, at which time the aged values would be updated accordingly. This is a common practice for roofing manufacturers.

When brands pass the three-day Rapid Rating test, they can move forward with releasing their shingles to the market. That being said, we seek out a three-day test and then submit our products for a three-year test as well. This gives us the proper certification after a three-year period so customers know that our products meet the quality they need.

The Rapid Rating test exposes solar reflective shingles to UV rays, water, and extreme temperatures. If you are curious about what this process looks like, check out this video interview we did with Ask This Old House. You can go inside the shingle testing process and see our cool roof shingle granules in action.

Solar Reflective Roof Shingles | Future House | Ask This Old House
Even the Best Shingles Aren’t 100% Reflective

In today’s cool roofing market, the most advanced solar reflective shingles can reflect 40% of the sunlight that hits them. To do so, these shingles are blended to be lighter in color. It is hard to find dark roofing materials with high reflectivity.

Some customers have asked if we will ever have a 100% reflective shingle. Right now, this is not possible. Even if a shingle could be developed that was 100% reflective when it was installed on the roof, factors such as dirt, pollen, and algae growth would reduce reflectivity as the roof ages.

Customers Primarily Buy With Aesthetics in Mind

Even as our team strives to bring new cool roof shingles to the market, we are limited by design trends and personal preferences of our consumers. For example, most commercial roofs have high levels of solar reflectivity because they are stark white. However, you likely won’t see many white roofs on homes while driving around your neighborhood because homeowners rarely choose light colors for their roofing.

Herein lies our challenge: how can we create highly-reflective cool roof shingles that still look good and come in a variety of dark colors?

Our team tries to balance visual appeal with solar reflectivity. When you shop for asphalt shingles on the market, you won’t be able to tell the difference between cool roof shingles and standard shingles other than the CRRC label with our accreditation. At this point in the development process, this is our goal. We want you to choose the shingle color or style you want, while we provide the reflectivity you need.

Our Team is Always Moving Forward

The research and development specialists that we keep on staff strive to find new reflective materials that are still visually appealing to customers. We are always looking for new colors and textures to debut that will make our customers happy.

In the coming years, we plan to increase our solar reflectivity values because the standards set by California (and states across the country) tend to rise over time. Not only do we want to be ready to meet those standards, we also want our cool roofing products to be visually appealing and affordable.

I couldn’t be more proud of my team. Our success comes from good research and development, which means the cutting edge roofing that you will see on the market tomorrow is currently being developed by CertainTeed today.


Have More Questions?

Whether you're just starting a new project or are already in the swing of things, our customer experience team is here to help!

Contact Us